The events industry Essay Example | Topics and Well Written Essays - 1500 words - 1

The events industry - Essay Example Events are similar to theater demonstrates in the way that there is one and only opportunity to make everything right and afterward the experience is over and it wont be reproduced in the same way until kingdom come. These passing yet compelling encounters are what event organizers offer. Arranging an event, for example, a wedding, absolution, memorial service or a corporate Christmas gathering includes a mix of customs and development that need to consummately fit the necessities of the customers. Recognized a standard of inventiveness in light of the fact that what she makes is the appearance of a thought or a dream, the planner is attempting to make excellent and valuable articles, transmitting stylish feelings. There are four noticeable subjects that are offered in the writing with respect to development in innovative commercial ventures: individuals, spots, items and approaches, and we will quickly exhibit the primary discoveries of past exploration throughout this area to pick the classes then as examination zones. The locus of development in inventive commercial enterprises is both near the business sector and circulated inside a system of elements that help the last item or administration. Organizations in innovative businesses have available to them various parkways for permitting customers to partake in the development transform: (an) opening up the organizations limits, (b) opening the item/benefit for co-creation, and (c) arranging character merging around items or administrations (Parmentier and Mangematin, 2012). In addition customers, organizations in innovative businesses additionally work with undertaking built systems implicit light of casual examples of association which have a tendency to rehash themselves in an arrangement of ventures and make semi-perpetual ties (Daskalaki, 2010). These systems of teammates are

Black like me Essay Example for Free

Black like me Essay A middle-aged white man from Mansfield Texas named John Howard Griffin is the main character and author of Black like Me. He was a man deeply committed to the cause of ending racial discrimination. In 1959, Griffin decided to take a pertinently extreme measure just to understand the plight of the black people. He underwent medical treatment to change the color of his skin and temporarily become a black man. Griffin’s experience was funded by George Levitan, the owner of Sepia, a black oriented magazine in return for an article about it. Griffin sets out for New Orleans. He finds a contact- Sterling Williams, an articulate, soft-spoken, and engaging shoe shiner. Along the way, Griffin experiences oppression, hardship, and prejudice. It is impossible to find a job, he is forbidden from ordering a drink at the soda fountain and he wasn’t allowed to use a restroom used by whites. Clerks refuse to cash his checks as well. Griffin travels to Alabama and into the Deep South and Mississippi and finds that the condition is even worse for blacks. He finds their condition alarming. Black communities seem defeated and run down. All day long, the word nigger† seems to echo everywhere he goes. After two months of a depressing life as a Black man, Griffin stops taking his medication and lightens his skin back to its original color. He notices that when he is a white man, whites treat him with respect and blacks treat him with suspicious fear; when he is a black man, blacks teat him with generosity and kindness and whites seem to look at him with contempt and hostility. The article is published in 1960 and he was called to do interviews. The article is published around the world and he receives both congratulatory mails and hateful reprisals. Mansfield consists of many racists so Griffin and his family moved to Mexico in August of that year. Griffin issues a plea for tolerance and understanding between the races so as to avoid the possible outbreak of terrible violence. II. A critique on the book Black like me is more of a memoir rather than a novel; it is an autobiographical memoir in particular. It springs out from the author’s real experiences as well as his personal opinions rather than from mere imaginations or artistic creativity. The book itself stared from a research project. Griffin ostensibly desires to experience hoe it is to be like a black man so that he may understand firsthand the hardships and obstacles that they encounter in their daily lives. The books main theme is racial discrimination. Griffin’s quest for equality and social justice led him to temporarily change his identity from a white man to a black one. This transition is one clear proof to the crucial importance of one’s skin color as a factor in determining one’s position in this world. Griffin writes about the hardships of finding shelter and food as a black man; the difficulties of cashing a check despite the fact that he didn’t change his identity; riding a bus or even just finding a restroom where blacks are allowed to use. Blacks and whites behave differently when in one another’s company. Whites look at blacks with contempt and hostility and blacks treat whites with suspicious fear. This behavior is different however when they are with their groups and just among themselves. They treat each other with respect, kindness and generosity. Neither race has an understanding of the other. Griffin’s Black like Me explores the themes of segregation, racism and the capacity of humans to love their fellowmen. In this novel, there is the presence of men who made a different stand. P. D. East, Sterling Williams, George Levitan, Adele Jackson, and Sam Gandy support Griffins advocacy; A proof that there is some goodness in this world. Black like me is a short book, but considered one of the finest pieces of literature ever produced. The social message of the author’s experience is clearly advocated through the narrative structure of the book. III. 3 incidents that I personally find interesting and why? †¢ When Griffin underwent a medical treatment – the ultraviolet radiation combined with oral medication to darken his skin pigmentation. I find it personally interesting because it is a rare occasion that a person will consider doing the same experiment as Griffin did. He did a pertinently extreme measure just to feel exactly how it is to be like a black man. The medical procedure that Griffin underwent is neither tested nor safe. He experienced pain and other side effects from his exposure to the ultraviolet as well as with the medication. †¢ When Griffin spends the day working on the shoe shine booth together with Williams and Joe and that they only have raccoon meat and rice eaten out of a tin can for their meals. This spells the gap between a white man eating in a luxurious restaurant and a black man who regards having enough to eat, no matter how crude the meal is, as a mark of dignity. †¢ When a white bully follows Griffin around, calling him names and threatening him. This incident only proves the material difference between whites and blacks. This incident portrayed the constant threat of violence, prejudice and oppression. In this particular scenario, he is treated like an animal being chased away just because the color of his ski is black.

LITERATURE REVIEW 2.1 .1 Definition of Consumer Behaviour

LITERATURE REVIEW 2.1 .1 Definition of Consumer Behaviour Consumer behaviour can be defined as the study of individuals, groups or organisations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (Hawkins, Best, and Coney, 2001, p7.) This definition contain a sequential process involving different activities that can be influence to the consumer in a number of ways. The study of Consumer Behaviour is the study of how individuals make decisions to spend their available resources (time, money, and effort) on consumption-related items. It includes the study of what they buy, why they but it, when they buy it, where they buy it, how often they buy it, and how often they use it. It concludes elements from psychology, sociology, social anthropology and economics. Consumer behaviour goal is to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand peoples wants. Although this subject study on how and why consumers make decisions to buy goods and services, consumer behaviour research goes far beyond these facets of consumer behaviour and encompasses all of the behaviours that consumers display in searching for, purchasing using,evaluating, and disposing of products and services that they key expect will sa tisfy their needs. And other definitions is emphasise the mental, emotional, and physical processes and needs and wants, as well as the influence of perceived risk. (Arens, 1999, p129) The literature generally distinguishes between individual consumer buying and organisational purchasing processes. Wilson (2000) argues that the distinction is artificial and a generic behavioural model must be developed for both individual and organisational consumers with appropriate contextual adjustment. The field of consumer behaviour is enormous, and highlights the importance of the customer at the centre of the marketers universe. Every each consumers is unique with different needs and wants and buying choices and habits and choice that are in turn tempered by psychological and social drivers that affect purchase decision processes. (Brassington and Pettitt, 2000). The literature review concludes a high level overview about consumer behaviour. It contains consumer behaviour from an individual perspective and considers consumer behaviour in the context of a rational purchasing decision process. It is including a perspective on the ethical responsibility of marketers. Foxall (1993) notes that a purely behavioural approach, which relies on observed results as a means to infer the end result of human information processing should be supplemented by an evolutionary explanation. He suggests that evolution is a causal mechanism which accounts for selection or a decision by consequence. The experience of results of prior and similar behaviour (operant conditioning), environmental influences, and cultural changes should be considered in order to explain and predict changes in consumer behaviour. The argument is therefore, that the principle of selection by environmental consequence will enhance behaviourist thinking in a marketing context. When we analyzing about the consumer behaviour is perceived as cornerstone of a successful marketing strategy (Papers4you.com, 2006). Consumer behaviour is mental and emotional processes and the observable behaviour of consumers during searching purchasing and post consumption of a product and service (Batra Kazmi, 2004). Similarly Engel (et al, 1990) refers consumer behaviour is the action and decision process of people who wants to purchase goods and services for personal consumption. If these defining criteria are already observed, it is evident that we analyzing consumers decision making process is the foundation of entire notion of consumer behaviour. There are four different views related to consumer decision making process and behaviour (Schiffman Kanuk, 2004). The first views is economic view that consumers are primarily face competition and they are always expected to make rational decision on the basis of assumptions that they are aware of all product alternatives, they can rank benefits and limitation of each alternative and able to identify one of the best alternative. Second views is Passive View is absolutely opposite to economic view and this view suggest that consumers are irrational and impulsive as they are submissive to self-center interests of marketers and that consumers got influenced by the marketing tools. And the third views is Emotional View. This view related to perceive consumers decision making based on their emotional association or feeling about some products and services. Example, if a person loosing red colour pen neither go for rational decision by evaluating alternatives (economic view) or the perso n get influenced by marketers (passive view). Thus the person will try to purchase any ring closely resembled with his favourite. And the last views is Cognitive View where consumers are considered as thinking problem solver. which are receptive as well as actively searching for the products and services that can fill their need. Consumers behaviour under this view is based on information seeking and processing attributes usually directed by a goal. For example, buying a tooth paste from shop can have a certain goal of choosing product that can taste good (Papers4you.com, 2006). Â  Despite of critiques for each viewpoint, it can be considered a valid argument, that all four types of decision making behaviour exist and provide marketer guidelines to analyze consumer accordingly. After we anaylyze the data from each viewpoint, it can be considered a valid argument, that all four types of decision making behaviour are exist and provide marketer guidelines to analyze about consumer habits. Based on the general perception about most acknowledged and common cognitive view, Batra Kazmi (2004) asserts broader stages of a consumers decision making process that includes identification of problem (feeling need of a new car), information search (on internet and showrooms), alternatives evaluation (comparing brands, for example like on basis of repute and features), outlet selection and purchase (purchasing selected item) and post-purchase action (satisfaction or dissonance).

Analysis of Iron and Silk by Mark Salzman Essay -- Iron and Silk China

Analysis of Iron and Silk by Mark Salzman This book was given to me by a good friend who knew that I had an interest in Asia. I chose to read it because it was a true story and was told that it was a good read.   Ã‚  Ã‚  Ã‚  Ã‚  The author travels to China as an English teacher for the Hunan Medical School. There he stayed for two years picking up many anecdotes along the way. The author already had spent a large amount of his life studying Chinese language and the martial arts. However, when he arrives in China he meets teachers who have dedicated their entire lives to perfecting a particular art or skill, whether it be martial arts or calligraphy.   Ã‚  Ã‚  Ã‚  Ã‚  Mark Salzman was perfecting his calligraphy skills and as weeks had passed he began to make progress. He was getting tired of the models and wanted to try something new. When he told Hai Bin,(his teacher), he frowned and said,†Some people spend their entire lives researching a single model. You should be willing to spend a year on this one.† This is an example of the dedication and perseverance these men have towards their chosen artform or skill. Another example of this theme, was Mark’s Wushu teacher, Pan, who punched a fifty pound plate of steel up to ten thousand times a day. Mark’s relentless practicing of the many forms of Wushu was influenced by Pan.   Ã‚  Ã‚  Ã‚  Ã‚  Salzman also showed that there was great oppression. The people of China were under constant surveillance and control. Rarely were they able to make important decisions f...

Censorship on Television Essay -- TV Media

The government is correct in trying to censor what is seen on television. Censorship does not violate the first amendment and it prevents the harmful effects of graphic television. Many people are in favor of censorship and it may be accomplished without violating the rights of broadcasters or any other individuals. Censorship "refers to suppression of information, ideas, or artistic expression by anyone, whether government officials, church authorities, private pressure groups, or speakers, writers, and artists themselves" (Grolier, Inc.). Censorship can be a bad thing, and can also be positive. For television use, it is there to protect the people, namely children. There is a fear that the expression if not curtailed will do harm to individuals in its audiences or to society as a whole. "Obscene material is attacked because of the fear that it will corrupt personal morality" (Grolier, Inc.). The first amendment states that Congress shall make no law respecting an establishment of r eligion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. In no way does censorship violate the first amendment. Censorship prevents broadcasters from infringing on the rights of the viewers. Censorship has really been limited to obscenity and gratuitous violence or nudity because people in the media have policed themselves pretty harshly. The most prominent law established due to censorship is the Children’s Television Act of 1990. It was established to "remind broadcasters that there is indeed a common ground outside their narrow interests, a responsibility beyond profiteering, a common civic well where national purposes may coalesce" (http://www.cep.org/vchip.html). This law, like many others was put into place to protect the public. Many people throughout the United States feel very strongly about the issue of censorshi p. A firm supporter of censorship, United States Senator Earnest F. Hollings, from South Carolina stated that "Television should be a way to entertain, educate, and teach our kids how to grow, not a way to teach them how to shoot to kill"(Congressional Digest). Another Senator, Bryan L. Dorgan, from North Dakota described his anger when, while playing with his two small children with the television on ... ...s to censor. They will take advantage of that and monitor what is expressed on television. Many more propositions will be made and compromised on before broadcasters can come to terms with the public on censorship. The government is correct in trying to censor what is seen on television. The government serves to act in the best interest of the people. The protection of the development of minors in society is a very important issue. The topic of censorship has become such a prevalent issue because of its huge importance to many people. The public has made this an issue that the government and media must deal with in order to make both the broadcasters and the general public happy. It has been proven that violence on television, as well as sex and obscene language has an ill effect on society and it is the governments job to do something about it. Through the use of technology, great advances have been made, but there is still a lot to be done. Devices such as the V-chip and the ra ting system are small steps in a large gray area of politics. There has to be a "middle of the road" on which everyone can agree, but the government is responsible for laying the groundwork for compromise.

Mecca Cola :: essays research papers

MECCA-COLA: A MESSAGE IN A BOTTLE There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It’s not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism (â€Å"buvez engagà ©Ã¢â‚¬ ). Mecca-Cola was born as a reaction to the anti-American sentiments, and it primarily appeals to consumers who support American brands boycott campaign. Entry consumers are primarily Muslims, with the product first being distributed in â€Å"small ethnic shops in Muslim areas†. While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other â€Å"engaged consumers†. By positioning itself as the non-American alternative of a cola, Mecca-Cola directly challenged Coca-Cola and Pepsi as the â€Å"American products†. However, as in Mathlouthi idealism, Mecca-Cola will keep the focus on providing an alternative cola drinks, not directly challenge those big players as competitors. Now that Mecca-Cola has successfully initiated a new segment of â€Å"alternative cola†, its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Among the major competitors are ZamZam Cola, Qibla-Cola, Muslim Up and Arab Cola. The launch of Mecca-Cola was a success, perhaps because it is providing a fresh alternative to common consumerism, while using political and social charity leveraging advantages. Nevertheless, Mecca-Cola is vulnerable to competition (specific target base, low entry barrier for me-too products), and its positioning appeal may wear out if world politics change. Mecca-Cola could be a sustainable business if it emphasizes on universal values that appeal to a broader, sustainable consumer base, rather than just another Anti-America alternative product.   Ã‚  Ã‚  Ã‚  Ã‚   Mathlouthi and Mecca Cola Taufik Mathlouthi is a Muslim, Tunisian-born French entrepreneur. His exceptional entrepreneurship mindset, along with his involvement in social issues and a sense of pride for his origins, forms the right chemistry that led to the birth of Mecca Cola. Mathlouthi is by nature an involved and exploring individual.

Gay male culture Essay

American culture has focused much more heavily on gay men than on other members of the LGBT community. This may be due to larger numbers of men than women and it may also be due to gay men having more resources available to them to justify, explore and perform their sexuality. The western culture as a whole still sees men and male experience as the central experience in culture, even if the men in question are transgressing established gender norms. Gay culture relies upon secret symbols and codes woven into an overall straight context. The association of gay men with opera, ballet, professional sports, , musical theater, the Golden Age of Hollywood, and interior design began with wealthy homosexual men using the straight themes of these media to send their own signals. In the Marilyn Monroe film Gentlemen Prefer Blondes, a musical [filmfreakcentral. net] number features a woman singing while muscled men in revealing costumes dance around her. The men’s costumes were designed by a man, the dance was choreographed by a man, and the dancers seem more interested in each other than in the female star, but her reassuring presence gets the sequence past the censors and fits it into an overall heterocentric theme. Today gay male culture is publicly acknowledged. Celebrities such as Liza Minnelli spent [topix. net] a significant amount of their social time with urban gay men, who were now popularly viewed as sophisticated and stylish by the jet set. Celebrities themselves were open about their relationships. Gay men can’t be identified by the way they look or what kind of music they like. There are gay men in every field and all sorts of fashions and music. Lesbian culture A lesbian is a woman who is romantically and sexually attracted only to other women. The history of lesbian culture over the last half-century has been linked to the evolution of feminism. Older stereotypes of lesbian women stressed a dichotomy between women who adhered to stereotypical male gender stereotypes (â€Å"butch†) and stereotypical female gender stereotypes (â€Å"femme†), and that typical lesbian couples consisted of butch/femme couples. Today, some lesbian women adhere to being either â€Å"butch† or â€Å"femme,† but these categories are much less rigid and there is no express expectation that a lesbian couple be butch/femme. There is a sub-culture within the lesbian community called Aristasia, where lesbians in the community adhere to exaggerated levels of femininity. In this culture, there are two genders, blonde and brunette, although they are unrelated to actual hair color. Brunettes are femme, yet blondes are even more so. Also notable are diesel dykes, extremely butch women who use male forms of dress and behavior, and who often work as truck drivers. Lipstick lesbian refers to feminine women who are attracted only to other feminine women. Bisexual culture In modern western culture Bisexual people are in the peculiar situation of receiving hatred or distrust [Lunde 1990] or even outright denial of their existence from some elements of both the straight and lesbian and gay populations. There is of course some element of general anti-LGBT feeling, but some people insist that bisexual people are unsure of their true feelings, that they are experimenting or going through a phase and that they eventually will or should decide or discover which (singular) sex they are sexually attracted to. One popular misconception is that [Lunde 1990] bisexuals find all humans sexually attractive. That is no truer than the idea that, say, all straight men would find all women sexually attractive. More people of all kinds are becoming aware that there are some people who find attractive sexual partners among both men and women – sometimes equally, sometimes favoring one sex in particular . Distinctions exist between sexual orientation (attraction, inclination, preference, or desire), gender identity (self-identification or self-concept) and sexual behavior (the sex of one’s actual sexual partners). For example, someone who may find people of either sex attractive might in practice have relationships only with people of one particular sex. Many bisexual people consider themselves to be part of the LGBT or Queer community [Barris, 2007]. In an effort to create both more visibility, and a symbol for the bisexual community to gather behind, Michael Page created the bisexual pride flag. The bisexual flag, which has a pink or red stripe at the top for homosexuality, a blue one on the bottom for heterosexuality and a purple one in the middle to represent bisexuality, as purple is from the combination of red and blue [Lunde 1990]. Transgender culture The study of transgender culture is complicated by the many and various ways in which cultures deal with gender [hrc. org]. For example, in many cultures, people who are attracted to people of the same sex — that is those who in contemporary Western culture would identify as gay, lesbian, or bisexual — are classed as a third gender, together with people who would in the West be classified as transgender or transsexual. Also in the contemporary West, there are usually [hrc.org] several different groups of transgender and transsexual people, some of which are extremely exclusive, like groups only for transsexual women who explicitly want sex reassignment surgery or male, heterosexual only cross-dressers. Transmen’s groups are often, but not always, more inclusive. Groups aiming at all transgender people, both transmen and transwomen, have in most cases appeared only in the last few years. Some transgender or transsexual women and men however do not classify as being part of any specific â€Å"trans† culture. However there is a distinction between transgender and transsexual people who make their past known to others . Some wish to live according to their gender identity and not reveal this past, stating that they should be able to live in their true gender role in a normal way, and be in control of whom they choose to tell their past to. Epistemology of the closet. The expression â€Å"being in the closet† is used to describe keeping secret one’s sexual behavior or orientation, most commonly homosexuality or bisexuality, but also including the gender identity of transgender and transsexual people [branconolilas.no. sapo. pt]. Being â€Å"in the closet† is more than being private, it is a â€Å"life-shaping pattern of concealment† where gay, lesbian, bisexual, or transgender individuals hide their sexuality/gender-identity in the most important areas of life, with family, friends, and at work. Individuals may marry or avoid certain jobs in order to avoid suspicion and exposure. Some will even claim to be heterosexual when asked directly. â€Å"It is the power of the closet to shape the core of an individual’s life that has made homosexuality into a significant personal, social, and political drama in twentieth-century America†. (Seidman 2003, p. 25). Eve Kosofsky Sedgwick, in her book Epistemology of the closet, majorly focuses on male homosexuality. She is also an intellectual who is interested in gay and lesbian studies, queer studies, gender studies, and feminism. Sedgwick (Seidman 2003, p. 25) â€Å"proposes that many of the major thoughts and knowledge in twentieth-century Western culture as a whole are structured—indeed fractured—by the now endemic crisis of homo/heterosexual definition, indicatively male, dating from the end of the nineteenth century†. Incoherent ideas about homosexuality inform the way men are acculturated in the modern West, and (Seidman 2003, p. 25) since this is so, this incoherence has come to mark society generally. Incoherence characterizes the attitude toward homosexuality in the West and is beyond debate. examples, are gay men ridiculous figures of fun or are they sexual monsters who prey on young children? ; is the homosexual a limp-wrested effeminate unsuited for the armed forces, or the lothario of the showers who will gaze upon and/or rape his fellow servicemen? ; Is sexuality an orientation or is it a choice?; are homosexuals born or are they made? ; essentialism or social constructionism? ; nature/nurture?. These are all part of the effect of this crisis in modern sexual definition. Sedgwick believes that it is impossible to adjudicate between these (Seidman 2003, p. 25). In describing in general terms the mass of contradictions that adhere to homosexuality, she proposes that one consider it in terms of an opposition between a minoritizing view and a universalizing one. A minoritizing view takes the position that homosexuality is of primary importance to a relatively small group of actual homosexuals. A universalizing view takes the position that homosexuality is of importance to persons across a wide range of sexualities. Under the universalizing view, one can put nurture, social-construction, choice and a warrant for social â€Å"engineering† to eradicate homosexuality(Seidman 2003, p. 25). Sedgwick says that the current debate in queer theory, between â€Å"constructivist† and â€Å"essentialist† understandings of homosexuality is the most recent link(Seidman 2003, p. 25). She goes on to conclude that the continuation of this debate is itself the most important feature of recent understandings of sex. The aim of the book is to explore the incoherent dispensation under which we now live. Through an examination of a number of mostly late nineteenth century literary and philosophical works, including (Seidman 2003, p. 25). Melville’s BILLY BUDD, Wilde’s THE PICTURE OF DORIAN GRAY, various works of Nietzsche, James’ THE BEAST IN THE JUNGLE, Thackeray’s LOVEL THE WIDOWER, and Proust’s REMEMBRANCE OF THINGS PAST, Sedgwick discovers a number of pairs of opposing terms (binarisms) which she then shows to be inconsistent with and dependent upon each other. I found it fascinating to follow her explication of the ways in which these terms were related. Among the pairings that she assembles and dissects for our consideration are secrecy/disclosure, private/public, masculine/feminine, majority/minority, innocence/initiation, natural/artificial, new/old, growth/decadence, urbane/provincial, health/illness, same/different, cognition/paranoia, art/kitsch, sincerity/sentimentality, and voluntarity/addiction (Seidman 2003, p.25). She asserts that a true understanding of the force of the opposition of these terms must be grounded in the realization and acceptance that the content of all of these terms was determined around the turn of the century amid and through anxious questioning over who and what was homosexual. These opposing terms, all of which operate today, therefore have a residue of the homo/hetero definitional crisis(Seidman 2003, p. 25). In addition, Sedgwick perhaps delivers the coup de grace(Seidman 2003, p. 25), if such was needed, to sleek, masculine, modernist objective criticism. She demonstrates that modernist criticism finds its genesis in the homo/hetero definitional crisis and both its flight into and prizing of abstraction is a direct reflection of its homophobia.